July 11, 2017 Chelsi

There is no one single right or wrong way to do virtually anything, and that includes building your site’s SEO. However, there are some tried and true techniques that have proven to consistently work in the realm of SEO. Below are 17 tips to help you as you work to take your site’s traffic to the next level:

#1 – Focus on great content

This is the cardinal rule of websites and particularly for SEO. The better the content, the better your chances of ranking high on Google. Length isn’t always the most important factor, though longer articles tend to rank higher. Make sure you do your research and see what articles are already performing well on Google, especially when it comes to attracting backlinks. Don’t just try to match the quality of what’s out there – try to make your content even better than the competition!

#2 – Research your keywords

Always – always – do keyword search before you start writing your articles. Google’s Keyword Tool is a great resource. This will provide you with a list of keyword suggestions based on what users already are looking for in Google. You can also type your primary keywords into Google and see what it suggests for popular searches. Make sure you’re not guilty of “keyword stuffing,” and that you keep your focus on great content for your readers and not for Google’s spiders.

#3 – Be unique with your titles and metas

Metas still play a big role in SEO. Every post should have a unique title and meta description.

#4 – Highlight your data with Google Webmaster Tools

Google Webmaster Tools‘ Data highlighter lets you spotlight parts of your website without having to make any code changes. This will help you display ratings, prices and reviews along with your own content, and that will increase your chances of getting a Google knowledge card that features your website. This is particularly helpful to sites that feature listings, reviews and events.

#5 – Use a sitemap

A sitemap will help Google more easily crawl your papes and index your site. For WordPress users, you can easily do this with a plugin. When you create your sitemap, make sure you go to Google Webmaster Tools and submit it to Google.

#6 – Avoid 404 errors

The biggest problem with 404 errors is that it damages your users’ experience, which generally results in poorer SEO performance. WordPress has plugins that can help you detect 404 errors, and Google Chrome has an extension called “Check My Links.” Just make sure you use something to ensure your links flow correctly throughout your site.

#7 – Use guest bloggers

Tapping into already established communities can help increase your reputation, build solid backlinks and gain exposure for your site. Use social media, including Twitter, to automate the guest blogging research process. When you give the readers’ a solid value you tend to get a lot more in return.

#8 – Learn from your competition

You can learn a lot by “spying” on your competition, especially from the techniques that are working for them. Focus especially on their backlinks and try to replicate them. If you link your account to Google Analytics and add your competitors, you’ll get a list of all of the websites that are linking to them. A feature called Monitor Backlinks will even email you with a report of the new backlinks earned by your competitors.

#9 – Keep track of your own backlinks

SEO depends on the quality of backlinks your site gets. In addition to building great backlinks, you need to monitor all of the links your site is earning and also when they’re being removed. This is another area where Monitor Backlinks can help.

#10 – Speed it up

Google puts a lot of weight on your site’s loading speed. Visitors expect sites to load in less than two seconds. There are a number of ways to speed up your site, but you can learn a lot from Google’s PageSpeed Insights tool and Pingdom Tool.

#11 – Use smart URLs

Your URLs should include your main keywords but also should be short and welcoming. Try to limit the character count as much as possible.

#12 – Remove duplicate content

This is one of the biggest pitfalls for any site. Google has been consistent about handing out penalties to sites with duplicate content. Once again, Google Webmaster Tools can help you avoid this problem.

#13 – Keep it fresh

Websites with constantly freshened content are given more authority and rank higher in the search results.

#14 – Make your internal links strong

When you write a new post, try to link to your previous articles that are relevant to this one. This helps users spend more time on your site by reading your original content. Make the navigation through your site as smooth as possible.

#15 – Optimize your images

Every image you use should have a relevant name, and should have ATL attributes, a description and captions.

#16 – Backlink to more than just your homepage

Too many marketers only link to the front of their site. It’s normal that most backlinks will go to the homepage, but if that’s all you’re getting, it can raise a red flag to Google. Make sure you build backlinks to other parts of your site as well.

#17 – Avoid advertorials and paid links

If Google finds that you’ve paid webmasters to build backlinks you’ll get hit with a penalty, guaranteed. If you feel you must pay-to-play, always use the “rel nofollow” attribute.



July 11, 2017 Chelsi

Backlinks are the foundation of a good SEO campaign. These are created when an external site links to yours, which is why they’re sometimes called “external backlinks.”

Before you start to build backlinks, you need to make sure your site is ready for them. The process of acquiring backlinks is both costly and time-consuming, so you need to make sure you get the most out of every backlink. To do that you need to:

  • Have a technically optimized site
  • Have strong site architecture
  • Have valuable content

To ensure those things, there are a few basics you should follow:

  • Fix all technical errors. Technical errors always hurt your users’ experience. Don’t rush through this process, because the result could be limits on your site traffic. Make sure your site resolves every technical issue, including:
    • Site loading speed
    • Mobile friendliness
    • Duplicate content
    • 302 redirects
    • Redirect chains
    • 404 errors
    • Canonical errors
    • Duplicate meta data
    • Incorrect uses of directives (noindex, nofollow, etc.)
  • Develop a strong site architecture. The better you make your site architecture, the fewer backlinks you will need. One good approach is the “reverse silo,” where the backlink targets a page in your site, which then leads to every other page in the site. It’s a solid technique because it’s an organic way to build site authority.
  • Produce valuable content. Making this the third point is ironic because it’s actually the most important link in the backlink chain. Good content, or the lack thereof, can and will make or break your SEO campaign. Even if you do everything else right, unless you have good content, you won’t succeed without great content. Make sure you:
    • Care about your content and,
    • Don’t publish garbage content.

If you follow these five rules, you’ll see your site’s traffic climb each month:

  • Keep it relevant. Google bases relevancy on three things – the general content theme of the linking domain, the content on the linking page and the relevancy of the backlinks targeting the domain.
  • Let authority sites be your friend. The stronger the site, the better the results. Use an analysis tool to examine every opportunity.
  • Focus on real websites. Getting backlinks from sites with real traffic is vital to solidify your tier one. They’re the most difficult backlinks to get but they’ll reap the biggest dividends. In order to get the actual data on a site’s traffic you’ll need to use a tool like SEM Rush.
  • Distribute your anchor text intelligently.  If you do this step poorly, you will likely keep your site from ranking. If you’re too aggressive with your anchor texts, you can get penalized by the search engines. As a rule of thumb, try to keep your exact match anchor texts below 1 percent.
  • Let your backlinks live in good neighborhoods. Make sure you’re pursuing backlinks from sites that have good reputations. If you’re linking to scams or spams, you’ll get tarnished in the process.



July 10, 2017 Chelsi

If the Internet is like an enormous globe and search engines are like atlases, links are the roads that connect the pages. But unlike your standard atlas, search engines use those links to see how pages are related to each other.

When it comes to SEO, links are even more important. For one, they act as a sort of popularity poll that helps rank sites. Search engines also use them to analyze site metrics like trust, spam and authority. Trusted sites tend to link to other trusted sites while less trustworthy sites usually have fewer sites willing to link to them.

While each search engine has its own unique algorithm for assigning value to links, there does appear to be some common factors, or signals, that help professional SEOs when they measure link values and profiles.

  • Global popularity. Links from sites that have broad popularity also get more respect. For example, LinkedIn more than 2 million sites linking to it. Two earn trust from search engines, you’ll need to work with link partners.
  • Local/topic-specific popularity. Essentially, a trusted site will be more popular with similar sites. For example, if you own an auto repair shop, a link from the Automotive Service Association will matter more than one from a garden society.
  • Anchor text. If numerous links target a page with the right keywords, that page is more likely to rank highly for the targeted phrase in the anchor text, which is the visible, clickable text in a hyperlink.
  • TrustRank. In order for engines to weed out spam (which accounts for most of the web), each one uses a system to measure trust. Links from trusted domains – such as universities, government agencies and non-profits – can boost your site’s trust.
  • Link neighborhood. Your site is only as good as the company it keeps. If you link to spam, then you’ll be treated as spam yourself. Keep that in mind when you choose sites you link to, as well as when you seek links from other sites.
  • Freshness. Link signals can go stale when they sag in popularity. It’s vital to keep earning new links so that your site will stay “fresh” in the search engines.
  • Social sharing. Even though engines treat social media links differently from other links, they still notice them. Even though it’s unknown how much socially shared links matter in SEO, there’s no doubt that social media has a significant impact.